Think Global, Source Smart
We Don't Manage Vendors.
We Build Products.
AnP NextGen exists because the standard model — agents, directories, and no accountability — costs brands real money. We built the alternative.
Anup Kumar
Co-Founder & CEO
Experience
20+ Years
HQ
Noida, India
Delivered
200+ SKUs
Built by Someone Who's Seen
Every Way This Goes Wrong.
20+ years managing direct-to-factory supply chains across India, China, Vietnam, Indonesia, Thailand, Malaysia, Middle East and Latin America.
Anup Kumar spent 20 years watching brands get hurt by the same things: agents with no skin in the game, factories that looked legitimate on paper but weren't, and quality problems discovered only after a container had crossed an ocean.
He'd worked both sides — inside the supply chain as an operator, and alongside brands as an advisor. He knew what accountability actually looked like, and he knew how rarely it showed up.
AnP NextGen was built to fix that. Not with better software or a larger directory — but with people on the ground, fixed fees, and contracts that protect the client. The model is simple: we do the actual work, we charge for it transparently, and you own everything at the end.
“I built the company I wished existed when I was on the other side of the table — watching good products fail because the sourcing chain had no accountability in it.”
— Anup Kumar, Co-Founder & CEO
What We've Seen
Happen to Brands Like Yours.
We didn't read about these problems. We've seen them happen.
These are things Anup watched happen — sometimes to the same brand twice — before AnP was built to prevent them.
Agents marking up factory prices by 30–40%
The brand thinks they're getting a fair price because they got three quotes. They weren't. All three came from the same agent network.
Factories that pass audits but fail production
An audit is a snapshot of one day. We've seen factories clear certifications by borrowing equipment and headcount for the audit — and revert the moment the auditor leaves.
Contracts that don't protect the buyer
Most sourcing contracts are between the agent and the factory — not the brand and the factory. When something goes wrong, the brand has no direct legal recourse. They're not even in the agreement.
Quality that ships fine once, then drifts
First order is perfect. Second order has a new supplier for one component. Third order has different packaging material. No one told the brand. This is how quality degrades silently.
Timelines built on optimism, not process
9 weeks quoted. 18 weeks delivered. No one lied — they just gave the best-case number and never built in a revision round, material delay, or CNY shutdown.
IP handed to factories without NDA
A design brief sent to five factories for quotation is five potential leaks. We've seen products copied before the original brand even launched. An NDA signed before a brief is sent changes that.
Every system we built exists to prevent these exact failures — the fixed fee, the direct contract, the physical factory visit, the backup country strategy. None of it is arbitrary.
Built from experience. Not theory.Proof First.
Story Second.
20+
Years of sourcing experience
200+
SKUs delivered to market
8
Active sourcing regions
15+
Product categories served
98%
Pre-shipment inspection pass rate
0
Hidden commissions. Ever.
What You Can Always Expect
Every client works directly with Anup — not an account manager.
Fixed consulting fee agreed upfront. No commissions. No percentages.
Your contract is with the factory, not with us.
Every factory recommendation has been physically visited before it's made.
You get a backup country strategy on Day 1 — not after something goes wrong.
We'll tell you if we can't help. Honest assessment, no obligation.
The Bottom Line
If you've faced any of these problems —
you already know why this matters.
You don't need to be convinced. You need someone who'll actually do it right. That's the only thing we offer.
Free discovery call · No commitment · Direct access to Anup
Ready to Work With Someone Who Gets It?
- Private Label
Private Label Development
End-to-end service: concept, factory, sampling, compliance, packaging, and logistics. Fixed fee. No commissions. Your product, your brand.
See private label services - Global Sourcing
Global Sourcing Strategy
Multi-region sourcing with a primary factory, pre-vetted backup, and expansion path. Full landed cost analysis — not just unit price.
See sourcing strategy - Our Process
How It Works
A transparent 5-stage process. Fixed fees, written deliverables at every stage, no surprises. See exactly what you get at each step.
See the process
Let's Build Your Product Together.
Start with a free 45-minute discovery call. No commitment — just a clear picture of what's possible for your product.
Free to start · Direct access to Anup Kumar · Response in 1 business day