Stop Selling Someone
Else's Product.
Start Building Your Own.
Private label is how the fastest-growing brands win — lower cost per unit, full brand ownership, no dependency on generic suppliers. We handle everything from factory matching to the final packaged product at your door.
Most Private Label Projects Fail
Before They Ship.
It's not the idea that fails. It's the execution. The founders who lose money on private label almost always made one of the same five mistakes.
They chose a factory from Alibaba without vetting it.
Samples looked great. Production batch was a disaster.
Full production payment. Zero sellable units.
They used a sourcing agent who added markup and disappeared.
15% margin loss built into every order. Invisibly.
Thousands of dollars per shipment. For years.
They didn't manage sampling rounds properly.
The product shipped didn't match the approved sample.
Rejected inventory. Customs holds. Reorders at full price.
They skipped compliance review.
Products failed Amazon / FDA / EU requirements.
Delisted. Returned. Sometimes destroyed.
They had no quality inspection before shipment.
30% defect rate discovered after delivery.
Customer returns, negative reviews, lost ranking.
None of these failures require bad luck.
They require the wrong partner. Every one of these failure modes is preventable — with the right factory, the right vetting process, and someone physically on the ground before your goods ship.
That's exactly what we do.
Same Product. Same Category.
Very Different Outcomes.
A representative comparison based on typical outcomes we see across projects. Numbers reflect the kind of results brands achieve when switching from an agent model to direct sourcing.
* This is a hypothetical illustration, not a named client case study. Figures are representative of typical project outcomes and not attributable to any specific brand or individual.
Before AnP — via sourcing agent
$5.80
via sourcing agent
9 weeks
3 revisions, still wrong
Rejected
defect rate: 28%
The Agent
no direct factory access
After AnP — direct factory model
$3.40
direct factory contract
18 days
1 revision, approved
Shipped
inspection pass rate: 98%
The Client
full relationship ownership
41% lower unit cost.
78-day launch. 98% inspection pass rate. Contract in client's name from Day 1.
Here's What You
Walk Away With.
Not promises. Not “we'll handle it.” Real, documented deliverables at every stage of your private label project.
A Product Brief & Sourcing Strategy
Before anything starts, you get a written plan — country recommendation, cost benchmarks, and factory shortlist tailored to your product and budget.
A Vetted, Tier-1 Factory Match
Not a cold lead. Not an Alibaba listing. A verified manufacturer from our active network that's proven in your category.
A Production-Approved Sample
Ready in 14–21 days. Matches your design spec, passes material check, and is cleared for full-batch production.
A Shelf-Ready Packaged Product
With your branding, your compliance labels, and your retail layout — ready to list on Amazon, Shopify, or ship to retail buyers.
3-Stage Quality Inspection Reports
Written documentation from pre-production, mid-production, and pre-shipment inspections. You have proof — not promises.
Your Factory Contract (In Your Name)
The manufacturer relationship belongs to you — not us. You can reorder, negotiate, and build the relationship directly.
Brands That Got It Right
The First Time.
These aren't cherry-picked success stories. They're the typical outcome when the sourcing strategy is right from Day 1.
“We were quoting $6.40 per unit through an agent on Alibaba. AnP came back with a vetted factory at $3.90 — and our name on the contract. We launched in 11 weeks. No surprises, no hidden fees.”
$2.50 saved per unit
vs. previous agent pricing
Priya S.
Founder, D2C Skincare Brand · United Kingdom
“I'd burned $18k on a bad factory before finding AnP. Anup's team visited the factory in person, ran three inspection rounds, and not one unit was outside spec. Every reorder since has been direct — no middleman.”
98% inspection pass rate
across 3 production runs
Marcus L.
Amazon FBA Seller — Home & Kitchen · United States
“After US tariff changes, we needed a China backup fast. AnP identified and audited a vetted Malaysian alternative in 10 days. The transition was seamless — same quality standard, zero production gap.”
10-day backup identified
zero production disruption
Ravi T.
Sourcing Director, Consumer Goods Importer · Singapore
From Brief to Shelf —
With a Date on Every Step.
We run a structured process so nothing falls through the cracks — and you always know what's happening next.
Discovery Call & Product Brief
You share your product vision, category, budget, and market. We return a clear sourcing strategy with factory options and cost benchmarks.
Factory Matching & Audit
We match you to 3–5 vetted factories from our network. You review, ask questions, and select your preferred partner.
Sampling Round 1
Factory produces first samples to your design spec. We inspect on-ground before samples are shipped to you.
Sample Revision & Final Approval
Any adjustments are made. Second sample produced if needed. You approve the final sample for production.
Production & Mid-Run Inspection
Factory begins full production. Our team conducts a mid-production inspection at the 30–40% stage to catch issues before they compound.
Pre-Shipment Inspection & Sign-Off
Final batch is inspected against the approved sample. Shipment is cleared only when it matches the approved standard.
Delivery & Handover
Goods dispatched. Full production documentation handed over. Your factory relationship is yours — we hand it over clean.
Timelines vary by product complexity, factory location, and order size. These are standard benchmarks for a straightforward product. We'll give you a project-specific timeline at the briefing stage.
We're a Strong Fit If…
You're serious about building a product and committed to doing it right.
The Ideal Partnership
You Have a Clear Product Vision
You understand your category, target market, and positioning.
You’re Planning for Scale
You’re ready to reorder, optimize, and grow your product line.
You Value Transparency
You expect clear costing, supplier visibility, and structured communication.
You Respect Process & Expertise
You trust timelines, sourcing strategy, and professional guidance.
You’re Open to Collaboration
You can invest time in a focused briefing and feedback process.
You Think Long-Term
You aim to build a brand, not just complete a transaction.
We're Not the Right Partner If…
No Clear Decision-Making Structure
You don’t have clarity on who makes final product or commercial decisions. Efficient execution requires aligned and timely decisions.
You Prefer Minimal Involvement
You’re not available to engage in structured product briefing and decision-making. Strong products require active collaboration.
You’re Looking for Transactional Engagement
You want a one-time deal instead of building a long-term sourcing partnership. We focus on sustainable supply chain relationships.
You’re Testing Without a Scale Plan
You’re starting with low volumes and no clear path to reorders or growth. We build for scale, not one-off execution.
You Expect Compressed Timelines
You need a finished product in unrealistic timeframes (e.g., under 10 days). Quality sourcing and production follow disciplined timelines.
If none of those apply to you —
You're exactly who we built this for. Serious about building a product, willing to do it right, and ready to own the factory relationship.
What Happens When You Get This Right —
Versus When You Get It Wrong.
Without the right partner
You find a factory on Alibaba. You hope they're legitimate.
You send a design brief via email. You get back something different.
You receive a sample that's "close enough." You accept it to avoid the delay.
You receive the production batch. You discover the defect rate.
You signed a contract with an agent. They own the factory relationship.
With AnP NextGen
You get matched to a vetted Tier-1 manufacturer we've already audited.
We translate your brief into a technical specification the factory can actually execute.
You receive a sample that matches your specification — or we go again.
Your production batch was inspected at 3 stages. Defects don't ship.
You own the factory contract. You negotiate your next reorder directly.
One scenario builds a brand.
The other funds a lesson.
Everything You Need to Launch Your Brand
- Global Sourcing
Global Sourcing Strategy
Private label works best when paired with a multi-region sourcing strategy. We build your primary factory, backup, and expansion path from Day 1.
See our sourcing model - Our Process
How It Works — Step by Step
A transparent 5-stage process with fixed fees, written deliverables at every stage, and no surprises. See exactly what you're paying for.
See the full process - Industries
Industries We Source For
FMCG, electronics, apparel, packaging, food & beverage, home goods — see if your category is in our active sourcing network.
Check your industry
Your Product Isn't Going to Build Itself.
Every month you wait is a month your competitor is in sampling. Start with a brief — we'll tell you exactly what's possible.
No commitment · Response in 1 business day · Direct access to Anup Kumar
Tell Us What You're Building.
We'll Take It From There.
No pitch. No sales call scripts. Just a direct conversation about your product, your timeline, and whether we're the right fit. If we are, we'll show you exactly how we'd approach it — before you commit to anything.
Direct access to Anup Kumar
You speak to the founder — not a sales rep.
Response within 1 business day
No week-long wait. No automated drip sequence.
No commitment to start
You don't commit until you've seen our sourcing strategy.
Free to start · No minimum order · No commitment required